We search online for just about everything. Our news sources are online, our entertainment and social engagement exist online, and we shop online for all kinds of products and services. All of these online interactions can happen while waiting in line at the grocery store, riding the bus to work, or sitting in a coffee shop enjoying a latte. We expect a lot from these online experiences and will make split second decisions based on the online presence of the brands were researching. How you represent your brand online matters. The style you choose to convey your message is entirely up to you, but there are several insider techniques that all web designers weave into their online craft.
For many businesses, the best way that they can hope to grow is through the research and development of new products. However, this comes with its own set of challenges. You should, of course, be well equipped to cover the research part of research and development, as you are in the industry you’re in because you had something to offer, but the development portion of the process of product development may prove a bit harder to handle.
Why a Responsive Web Design is a Necessity
A responsive design for your website is a necessity. There’s no reason why you wouldn’t want users to have access to best, cleanest version of your online self. Your full website should be translated beautifully and simply onto mobile screens, tablets, and any other device. Check in with custom website developers to get a sense of what structural elements you will need to make your site sing no matter what device displays it.
The look and feel of your website are real. Users will gauge their opinion of your website after only a handful of seconds. They will rate their experiences with navigation after only one click and will react instantly to the colors you use or don’t use. Appearance is a strong tool that you can intentionally craft through several graphic design techniques. Your use of color needs to be clever and minimal.
Consider why you choose to highlight a certain portion of content and how your logos colors mesh with the color palette of your website. The accent colors you use should have just as much intention behind them as the as white space you implement to keep the feeling open and clean. Your font should be just as clear and sensible as your color choices. Users need to be able to read whatever fonts you select, so keep in mind that more ornate might not translate into better.
There is no need for clutter of any kind. Website development firms all encourage avoiding banner ads, pop-ups, and distracting gimmicks. Your design should build to support the reason why users are stopping on your site in the first place, and should help users find what they’re looking for. You don’t need over the top elements such as flashy text or video and audio that play automatically. Those aspects detract from the overall purpose of your site and can turn off potential clients.
What Web Visitors Should Know About Your Company
What do you want users to know about your work? Whats the boiled down message that you want every single visitor who lands on your homepage to understand? Your call to action should be placed in a prominent place toward the top of your homepage like this web design company Surrey was able to do. It should encourage an actionable next step and compel users to take that step, hopefully leading further into the navigation of your website. The experience you create for users through your navigation and content will help them make choices about how they will or will not continue engaging with your site.
Tell your story. Consider including a blog component in your website design. This serves several functions, from allowing users to build a relationship with your brand identity to keeping a steady stream of new and fresh content flowing through your website. Keywords will allow users searching for businesses like yours to more easily find and access your site. By developing blog posts using a unified brand voice, users grow familiar with your business’ culture, can stay current on updates to your industry, or have special access to experts through pro tips and informational resources.
Your website design can be one of the most valuable marketing tools that your business possess. Know how other businesses in your industry are presenting their services online. Take time to research other websites that you like and note the elements that strike you, then implement those pieces into your design. Your taste is important and investing time in research saves time in the design phase. Know what aspects in other websites that you dislike and make sure not to fall into any truly classic design blunders. Keep your website design minimal and true to your brand. A really outstanding website will improve your bottom line and the visibility of your brand. Use your website design as an opportunity to embed your brands style and tone into the online presence that will represent your work and drive traffic to it.